User Acquisition Game

User Acquisition Game

Full Time
Hanoi

Job Description

As a User Acquisition Specialist, you will manage game projects on iOS/Android for international markets.

ASO / Analysis:

  • Market Research: Analyze the market on Google Play and the App Store to propose product and marketing strategies.

  • Conversion & Visibility Optimization: Optimize conversion rates and visibility on app stores by combining logic, observation, and creativity.

  • Behavior & Campaign Analysis: Use data and A/B testing to analyze user behavior and optimize marketing campaigns.

User Acquisition:

  • Goal & Strategy Setting: Collaborate with the leader to define objectives and strategies for promoting games.

  • Campaign Management: Set up and manage ad campaigns on platforms such as Google, Mintegral, Applovin, etc.

  • Performance Optimization: Optimize creatives and campaign performance for game products on iOS and Android.

  • Creative Asset Development: Work with the Creative team to develop marketing assets and improve campaign effectiveness.

  • Reporting & Adjustment: Prepare daily/weekly reports and fine-tune marketing campaigns accordingly.

  • Exploring New Channels: Research and test new marketing channels for games.

Job Requirements

  • Strong understanding and passion for the mobile gaming industry; prior experience in games is a plus.

  • Ability to manage and handle multiple campaigns at the same time; creative, enthusiastic, open-minded, responsible, and driven to achieve results.

  • Sharp data analysis mindset and strong logical thinking.

  • Strong communication skills and proficiency in English.

  • Market research skills and a good sense of trends to support advertising ideas are a plus.

  • Solid experience in managing paid campaigns on any major platform (e.g., Google Ads, Mintegral, Applovin, Facebook Ads, Unity Ads, etc.).

  • Knowledge/experience in data analysis, strategic/tactical planning, and problem-solving.

Benefit

Salary:

Salary is negotiable based on your skills and experience.

Benefits:

  • Working hours from Monday to Friday, weekends off (Saturday & Sunday).

  • Performance-based bonuses, year-end bonus, holiday bonuses, and annual business performance bonus.

  • We value every employee – you will receive full support to do your best work.

  • Opportunities to join training programs, annual company trips, and various team-building and sports activities.

  • Participation in health insurance, social insurance, etc.

  • Free snacks and drinks; comfortable areas for resting, reading, playing PS4, tea breaks, etc.

  • Performance review twice a year.

  • 2-month probation with 100% of the official salary.

  • Lunch allowance of 800,000 VND per person.

Career Development Opportunities:

    • Opportunity to learn from and work with a highly experienced product development team, with most members having 5–10 years of experience in the IT industry.

    • Opportunities to share expertise and participate in the process of building, developing, and operating product projects.

    • Work in a young, professional, dynamic, and creative environment, with strong support to grow your career and perform well in your daily tasks. You will also have the chance to work with international partners.

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